Organisations Carwow
23 June 2026
Overview
An online car marketplace and automotive media group helping customers buy, sell, lease, and research cars across the UK and Europe.
About
Carwow describes itself as the car-changing marketplace for life-changing moments. Its public site says the business started as a reviews site and has grown into one of the largest online car-changing destinations in Europe, supporting customers across buying, selling, leasing, and browsing journeys.
As of June 23, 2026, Carwow’s public About page states that more than 12 million customers have used the platform to buy or sell a car. The company says it grew by more than 50% in the last year, with nearly GBP 3 billion worth of cars bought on the site and GBP 1.8 billion of cars listed through its Sell My Car service. The same page says that in 2024 it acquired Autovia to form Carwow Group, bringing together marketplace, media, and automotive content brands.
Carwow’s jobs page describes the company as having 500 employees and operations across four locations: the UK, Germany, Spain, and Portugal. The careers content highlights product, design, engineering, analytics, data, commercial, and operations hiring, while the site footer states that Carwow Ltd is registered in England under company number 07103079 with registered office at 2nd Floor, Verde Building, 10 Bressenden Place, London, England, SW1E 5DH.
Details
- Company
- Carwow
- Location
- London, England
- Website
- https://www.carwow.co.uk/
- https://www.linkedin.com/company/carwow/
- Careers
- https://www.carwow.co.uk/jobs
- Companies House
- https://find-and-update.company-information.service.gov.uk/company/07103079
- Founded
- 2010
- CEO
- Not publicly stated
- Industry
- Automotive Marketplace and Media
- Size
- 500
- Tech Stack
- Online Marketplace Platforms, Automotive Ecommerce, Product Engineering, Data and Analytics, Business Intelligence, Digital Media, YouTube, Consumer Web Platforms
- Specialties
- New Car Buying, Used Car Sales, Car Leasing, Sell My Car, Automotive Media, Car Reviews, Dealer Marketplace, Consumer Automotive Platforms