Organisations Vitality
16 August 2026
Overview
A UK health and life insurer that combines insurance cover, digital health tools, and rewards for healthy lifestyle choices.
About
Vitality UK provides health insurance, life insurance, income protection, and related protection products for individuals and businesses. Its model combines insurance cover with the Vitality Programme, which rewards members for healthy lifestyle choices.
The company offers private medical insurance, life cover, serious-illness cover, and income protection. Its member benefits include health and wellbeing tools, activity tracking, health checks, and rewards from partner brands across fitness, healthy eating, travel, and lifestyle services.
Vitality UK is part of Discovery Limited, a South African financial-services group. The Vitality brand was established in the UK in 2004; Vitality Corporate Services Limited, which arranges and administers VitalityHealth and VitalityLife plans, was incorporated in 2006. Neville Koopowitz is Global Chief Executive Officer of Vitality.
The organisation uses digital member services, connected activity trackers, health data, analytics, and behavioural-science principles to help members understand and improve their health. Vitality UK has more than two million members and employs over 1,000 people across locations including London, Bournemouth, and Stockport.
Details
- Company
- Vitality
- Location
- London, England, United Kingdom
- Website
- https://www.vitality.co.uk/
- https://uk.linkedin.com/company/vitalityuk
- Careers
- https://recruit.vitality.co.uk/
- Companies House
- https://find-and-update.company-information.service.gov.uk/company/05933141
- Founded
- 2004
- CEO
- Neville Koopowitz
- Industry
- Insurance and Health Technology
- Size
- 1001-5000 employees
- Tech Stack
- Digital Health Platforms, Mobile Applications, Wearable Integration, Health Data Analytics, Artificial Intelligence, Behavioural Science, Customer Portals, Cloud Computing, APIs, Cybersecurity
- Specialties
- Private Medical Insurance, Life Insurance, Income Protection, Health and Wellbeing, Digital Health, Employee Benefits, Health Rewards, Behaviour Change, Insurance Technology, Health Analytics