Prima
07 September 2026
Overview
A technology-led digital insurer making car insurance simpler, fairer and more affordable across Europe.
About
Prima is a digital insurance company founded in Italy in 2015. It redesigns the insurance value chain using proprietary technology, data and digital platforms to offer car insurance with a streamlined online experience.
The company serves more than five million customers across Italy, the United Kingdom and Spain. In the UK, Prima Subsidiary Ltd operates from London and provides fully comprehensive car insurance, with policies underwritten by Alwyn Insurance Company Limited.
Prima employs more than 1,400 people and became part of the AXA Group in November 2025. Its teams use technology and data to develop insurance products, manage distribution partners and support customers throughout the policy and claims journey.
Details
- Company
- Prima
- Location
- Milan, Italy
- Website
- https://www.helloprima.co.uk/
- Careers
- https://www.helloprima.com/careers
- Founded
- 2015
- CEO
- George Ottathycal (Co-Founder & CEO)
- Industry
- Insurance
- Size
- 1,001-5,000
- Tech Stack
- Digital Insurance Platform, Data Analytics, Machine Learning, Cloud Computing, Automation, Web Technologies, Mobile Technologies, API Integration
- Specialties
- Car Insurance, Digital Insurance, Insurtech, Insurance Technology, Data Analytics, Customer Experience, Claims Management, Risk Management, Insurance Distribution